How Spotify’s Algorithm Knows Exactly What You Want to Listen To

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Spotify is doing everything it can to get you to listen to more music. The company has created algorithms to govern everything from your personal best home screen to curated playlists like Discover Weekly, and continues to experiment with new ways to understand music, and why people listen to one song or genre over another. While competitors like Apple Music, Amazon Prime Music, and Google Music rely on a mix of paid humans and community-created playlists, Spotify’s main differentiating factor is the level of customization and expansion of music knowledge offered to customers. Spotify needs to continue building out these …

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YouTube Music is launching three new personalized playlists

YouTube Music Top Charts

YouTube  Music is preparing to better challenge Spotify and others with the launch of three new personalized playlists — Discover Mix, New Release Mix and Your Mix — said YouTube Chief Product Officer Neal Mohan in an onstage interview this morning at TechCrunch Disrupt SF 2019. Discover Mix, YouTube Music’s version of Spotify’s Discover Weekly, had already been spotted in the wild back in September. But it wasn’t yet broadly available. The other two hadn’t yet launched. “Our YouTube Music app has been out now for a couple of years, we’ve launched the YouTube Premium service and the app and now 71 different …

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Kim Petras interview: “I f**king love pop and I’m not going to apologise for it”

Kim Petras

Back in June, rising star Kim Petras made a significant step forward in her mission to shift from internet famous singer to global pop superstar. It was the release of Clarity, a 12-track mixtape packed with pop hooks, that was the shot in the arm that forced people to sit up and take notice. “I wanna feel like Madonna,” she declares on the opening and title track, making her blonde ambition crystal clear. Today sees the release of the German singer’s new mixtape Turn Off The Light (Oct. 1), a collection of Halloween-themed electropop that proves Clarity was no one-off. Sound-wise, …

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